IREP Partners with Award-Winning Boutique Interior Design Company Studio EM for L’Couture Project
IREP Power recently completed the lighting design and supply in collaboration with Studio EM on a project for L’Couture, a boutique premium gym clothing and activewear retail store. The new flagship store encompasses a yoga and photography studio, glam room and the brand office headquarters.
Studio EM is a leading, award-winning Dubai-based interior design company. IREP worked alongside them to select lighting that complimented their design and matched the aesthetic look and feel, ensuring the products had a soft ambient tone with striking finishes such as brass and opal. As well as completing the lighting design, IREP Power also supplied the lighting for the project.
Emma Stinson, Founder and Creative Director of Studio EM had this to say about the partnership, “The most crucial element of any retail project, outside of the quality of construction, is the lighting design and quality. Poor lighting has the ability to turn a great design into a terrible project. Great lighting can sometimes save a project.”
She continues, “With this in mind, we always want to work with the very best companies in the market for our projects and in IREP and Ashleigh, we have found a wonderful lighting partner. Their work on L’Couture has really elevated the finished project and is the perfect complement to our design and vision. We’re absolutely delighted with the finished project and have no hesitation in recommending IREP and, in particular, Ashleigh Chughtai for future projects.”